14 Best Soft Jute Rugs 2023: Shop Our Top Picks

Every item on this page was hand-picked by a House Beautiful editor. We may earn commission on some of the items you choose to buy.

Gone are the days of prickly sisal.

When it comes to durable floorcoverings, there's hardly a more luxurious find than a soft jute rug. If the words "soft" and "jute" caught you a bit by surprise because you're used to the often rough texture of the natural material, hear us out: Soft jute does exist! In fact, jute is no longer an option we'd consider only for the great outdoors. In some cases, we'd even use them in a primary bedroom. To further enforce our point, we chatted with two experts in all things interiors, Kate Lester of Hermosa Beach, California–based Kate Lester Interiors, and Heather Goerzen, Havenly's design director.

"Neutral and woven natural rugs are a great way to ground a space without taking away from fabrics and artwork," Lester notes. So if you don't want to overcrowd the space or give your family members and guests too much to look at, opt for a jute rug in high-traffic areas. Another piece of professional styling advice? "If you are worried that a full-colored rug will be too much in a room, layer a colored runner over a neutral jute rug. This will give a pop of color and texture but will assure that you don't overwhelm the room."

Aside from its durability, jute is also a timeless material that looks good in pretty much any space. "Jute rugs are endlessly versatile, looking just as beautiful in a farmhouse or transitional design as they do for warm minimalists or those desiring a Pacific natural look," Goerzen adds. "From a purely practical standpoint, they're also highly durable and well suited for high-traffic areas and often come at a gentle price point relative to other materials." Plenty of our picks below are budget friendly, so if you're looking for an easy way to upgrade your home, you can't go wrong with a soft jute rug.

Handmade using natural fibers, this Safavieh jute rug is easier to clean than you might think. Simply drive a vacuum cleaner (sans beater bar) over it for crumbs and hair, and blot at potential stains with a mild detergent. Yes, it's that simple. A fair warning, though: Don't leave this rug in direct sunlight because the color will fade.

Material: Jute

Size Options: 15

Colors: Three

Frontgate's collection of luxury wares doesn't come cheap, so when you find a good deal, be sure to grab it. One such sale we're loving right now is the handwoven Destin area rug. It's super soft and stylish, but it's not just decorative as it features anti-mildew and antimicrobial properties and resists static, proving it's a total keeper.

Material: Jute

Size Options: Five

Colors: One

There's something beachy about jute, so we should expect Serena & Lily—the brand famous for its not-so-subtle nod to island living—to offer a stylish rug that makes us want to head to the nearest coast. This design boasts a scalloped edge framed in pretty white lines—the perfect amount of subtle details, if you ask us.

Material: Jute

Size Options: Six

Colors: One

Nothing says classic jute like a wide braided weave. Not only does this pattern look good, but it makes the rug more durable for high-traffic areas such as hallways. Handmade in multiple sizes, this jute rug may be a little too thick for a door to slide over it, but it makes the perfect neutral accent piece. It's also safe for heated floors, so you may even want to keep it in the bathroom.

Material: Sisal

Size Options: Six

Colors: One

There's no rule that states jute has to be in the tan color family. That's why we're crushing on this navy floor covering from Ruggable, which works both indoors and out. As you can guess, it's machine washable, so feel free to place this elegant design in any area of the house. It can handle all the wear and tear.

Material: Recycled and virgin polyester and polyurethane

Size Options: Five

Colors: Four

This striped rug is more ornate than it may look (probably because it was designed in collaboration with interior designer Lauren Liess, who is all about the details). Liess is also a sustainability champion, so you can rest assured this piece was made using renewable fibers, minimizing negative environmental impact.

Material: Straw and seagrass

Size Options: Seven

Colors: One

We can always rely on West Elm to deliver the classics, and this jute bouclé area rug is no exception. It won't be the first thing you notice, but it ties the space together in a way that no other rug could. Our styling advice? Pair it with other neutral pieces, but make sure there's some color contrast.

Material: Jute

Size Options: 10

Colors: Two

Next up is a lovely example of classic jute in an unexpected shade. Because it's made using a hart weave, it looks just as elegant on its own as it does layered underneath a patterned rug. Not to mention, you can customize the size and shape to perfectly fit your space.

Material: Jute

Size Options: Four

Colors: One

This natural rug features several classic jute shades so it'll surely work in any space. There are also colors that work if you want something bolder and more eye-catching. In short, you'll have plenty to choose from.

Material: Jute

Size Options: 12

Colors: 11

Rugs in the kitchen are a bit risky because there's hardly a room that faces more mess. That said, jute is famous for its durability, so if you want to add a touch of texture and charisma to your kitchen, opt for a contrasting runner that works in this high-traffic area.

Material: Jute and wool

Size Options: Four

Colors: Two

When we think of a jute rug, patterns don't often come to mind, but after peeping this Lulu and Georgia option by interior designer Jake Arnold, we're loving the idea of a large-scale geometric design on the floor. If this rug is speaking to you, don't wait to add it to your cart because it's sold out in two of the popular sizes, and there's no telling when they'll be back.

Material: Jute

Size Options: Six

Colors: One

Here's a rec that's extra dramatic and features a cool pattern. As soon as you place it in your home, it'll quickly become the centerpiece of the room. If you want something a bit bolder, opt for the darker option, which feels dramatic in all the right ways.

Material: Jute

Size Options: Seven

Colors: Two

Handwoven by 14 master artisans in Bhadohi, India, this elegant area rug features a minimal grid pattern that makes it an instant classic. While it may look delicate with its subtly contrasting braid heights, the Sabina is as durable as it is stylish.

Material: Jute

Size Options: Five

Colors: Two

Annie Selke is an expert when it comes to decorating with the classics. One of the easiest to incorporate in just about any space? This jute woven rug, which features a high-pile height and dimensional palette and comes in a variety of colors.

Material: Jute

Size Options: Eight

Colors: Six

Yes, you can get a soft jute rug. Jute rugs get a bad rap for being scratchy and even rough, but there are plenty of soft options we've laid out above. Simply pay attention to the weave! The looser the weave, the softer the rug.

Jute rugs have been around for centuries, and though they have gone in and out of fashion, they have certainly made a comeback this year and will likely be popular for decades to come. It's safe to say they're classic for a reason. "I typically use jute to weave in warmth and organic texture. But you can seamlessly flex from a more neutral palette to dark and moody hues, earth tones to coastal blues," Goerzen says. "I typically pair [jute] with other natural textures like reclaimed wood and plaster, balanced with brass and other mixed metals for a layered appeal. You easily layer in jute to a number of design aesthetics, from more muted and minimal scenes to eclectic and colorful ensembles."

The House Beautiful shopping editors spend their days searching high and low for the best products at the best prices, so when it comes to niche products like the softest jute rugs, we've rounded up top-notch picks. Plus, we tapped two experts in the design world for their trustworthy opinions on the matter. Both fully support the use of jute both indoors and outdoors. "Jute rugs layer in lovely organic texture to any space, creating a sense of natural warmth and character. Whether a dark neutral or a whitewashed hue, the coarse weave cues earthy coziness and effortless style," Goerzen says.

Jessica Cherner is House Beautiful’s associate shopping editor and knows where to find the best high-low pieces for any room.

52 Thanksgiving Decorations to Try This Year

16 Best Ceiling Fans You Can Buy Online Right Now

10 Best Blackout Curtains to Help You Fall Asleep

The Best Office Chairs for Stylish WFH Vibes

This Sold-Out Boucle Chair Just Got Restocked

Bethenny Frankel Posts Chaotic T.J. Maxx TikTok

Shay Mitchell's Brand Béis Is Our Go-To for Travel

15 Deep Couches That Are as Cozy as They Look

40 Black-Owned Home Stores You Need to Know

6 Best Stone Bath Mats to Complete Your Spa Shower

18 Amazon Travel Deals To Shop on Prime Day 2023

The Best Outdoor Projectors To Snag for Summer